Yes, Lady Gaga has (finally) released her very own beauty brand-- Haus Laboratories. After years of anticipation and preparation, the Mother Monster released a branding video to announce the launch.
We love the phrase, “They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself.” The brand is a stand against naysayers who believe that makeups are cover-ups for insecurity. It celebrates make-up as a source of bravery that brings out inner beauty, self-expression and artistry. Gaga took to Twitter to further explain the purpose of the brand and its relevance to her:
At this point, we were completely in love with Haus Laboratories. But what captured our hearts are the products. Just to set some context, Haus Laboratories started their pre-order on 15 and 16 July. The 3 products -- Le Riot Lip Gloss, RIP Lip Liner and Glam Attack Liquid Shimmer Powder -- in 6 shades. During the pre-order period, the products were sold as a duo or trio set -- either a mix of the three products or two of the same. We are not going to feature all of the sets but we’ll share the duo sets that we love the most:
LE RIOT LIP GLOSS DUO - HYPOCRITE
Look at those colours! We are loving the high shine and mirror-like texture -- totally reminds us of Billie Eilish. This lip gloss duo is perfect for any occasion and any look. On days when you want to go light on the makeup, put on the lighter shade, Entranced. The almost-transparent gloss gives your lips that extra-pump, healthy pink glow. When you want to go full-seductress, the other shade, Scream, would do the job. Picture that burgundy wine red lips with a sharp eyeliner, you’ll look irresistible.
GLAM ATTACK LIQUID SHIMMER POWDER DUO - SPEED QUEEN
These are not just eye shadows. They are overall colour amplifiers. While we haven't had our hands on the product to try how versatile these shimmer toppers are, the promise of being able to use them as eyeshadow, lips shimmer and highlighter sound awesome. Based on their product instructions, you can control the intensity of your shimmer by adding more layers or, sheering it out with your finger or eyeshadow brush.
Apart from the golden Legend shade and the light pink Aphrodite shade above, they also have the bold green Dynasty and grey Biker shade which looks beautiful. The only reason why we didn't feature them is because they are less versatile than Legend and Aphrodite. However, as eye shadows, they are perfect.
RIP LIP LINER DUO - ROYALTY
The Slay Me duo set is the top-seller at Amazon, but we decided to go with something a little different -- Royalty. The Royalty Duo is a mix of Mid-tone Plum and Spiced Terracotta -- or we’d say it's a mix of the classy Audrey Hepburn and the wild Haley Quinn. With this duo, we can imagine countless ways of spicing up the usual lip colours. Ombre lips or semi-matt lips, anyone?
It’s waterproof, weightless, long-wearing, smudge-proof, flake-proof -- all the key components that make a great lip liner.
After checking out these duo sets, we are sold. We love the punk aesthetics and wild colours; the celebration of self-acceptance and discovery through makeup. Lady Gaga did not disappoint us. To top it off, all the products are cruelty-free, vegan and paraben-free.
You can pre-order these products through Amazon and Haus Laboratories website now. However, the items will only be shipped in September. Also, an important note to take: some of the products are only available for a limited time (from what we know, the Duos above are one of them). If you want to get the specific combination of products, now is the best time to get them.
As for us, we have already pre-ordered our sets. We just can’t wait for them to be shipped to Singapore!
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By Writer, Shirley Yam